In my opinion, when it comes to deal with ads, you can direct your attention to many aspects, such as:
- the message conveyed by a Tv/radio/web ad from a linguistic or thematic point of view;
- the specific vocabulary introduced (i.e. "jingle", "slogan", "commercial", "break", etc.);
- the type of music or video chosen by a company (thus stressing upon the importance of pictures, images or lyrics)
Level: intermediate and upper-intermediate
Grammar focus on: phrasal verbs
Activity: listening and comprehension. 5 exercises are provided (with keys). As a follow-up activity, you can ask your students to create a new commercial about the same smartphone. Divide the class in groups of 4-5 and explain that they have to launch a new commercial via radio. Use a tape recorder to record their performances and only after that, analyse together with the class the negative and positive aspects of their ad. In this case, prepare a greed that can be used as feedback by anyone to value the ad presented by his/her peer impartially.
Lyrics taken from: http://www.azlyrics.com/lyrics/lorde/royals.html
Tips for teachers: In Italy this song is the soundtrack of this smartphone:
Obviously I am not attaching it to promote it, but just as a hint that can be used in your class as a brainstorming activity. You can elicit your students' expectations, asking them if they already know this commercial or its protagonist. You can also ask them to report the message conveyed by it and I am sure that everyone will be interested in having his/her own say!